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Top 8 Celebrity Sunglasses Exposed! - What Are the 'True' Favorite Brands of the Stars?

By S Sultan

According to the data gathered over a three month period from Sept 07 to Nov 07, the most popular sunglasses worn by today's leading celebrities include, in order of 'sighting volume' were Ray-Ban, Oakley, Dior, Gucci sunglasses, Oliver Peoples, Tom Ford, Prada and Chrome Hearts.

Over this period 154 celebrities were tracked wearing 51 brands of sunglasses in dozens of models. Repeated occurrences of one celebrity wearing the same glasses were not included in the results.

For the data driven among you, Ray-Ban with 35 celebrity sightings outpaced their nearest competitors by almost 2 to 1, with Oakley and Dior showing up on 20 celebrities each. No wonder Oakley bought Ray-Ban! A detailed grid of the results is shown below.

The stragglers were Gucci with 18 sightings, Oliver Peoples - 17, Tom Ford - 15, Prada - 12 and Chrome Hearts came in last at 10 sightings.

Considering the average cost of these individual brands (at least for this review) these numbers are not surprising. The average price for a pair of celebrity Ray-Ban's is about $120. The Chrome Hearts sunglasses are a little steeper, averaging $500 a pair.

The cost of these sunglasses varied from a low of $50, seen on Britney Spears sporting a pair of convenience store sunglasses (Anthropologie's Glamorama) to the most outrageously expensive pair from Nefarious called Auric, flaunted by the ubiquitous Lindsay Lohan with a slightly higher price tag of $30,000.

As many consumers tend to buy what their idols and icons are wearing, supposedly in hopes of recreating the 'A list' effect, it is interesting to find that the average pair of celebrity sunglasses doesn't cost nearly as much as you might think.

Although market research in the U.S. places the average pair of sunglasses for both men and women in the under $30 range, men actually spending somewhat more than women, a huge consumer market exists for higher end sunglasses and there are dozens of players vying for their piece of this enormous multi-billion dollar market. Why else would Luxottica pay $2.1 billion for the purchase of Oakley?

So what does it really cost to look like your favorite celebrity? Throwing out the low and high end sunglasses mentioned above, the average retail price of pair of sunglasses as seen on America's most famous celebrities was actually only $269.

Now for most folks from the heartland that is a tidy sum to be plunking down in the hopes that someone will mistake them for Britney, Jessica, Lindsay, Angelina or Brad.

But considering this youth oriented culture has tens of millions of youth oriented consumers (including those aging baby-boomers from the sixties and seventies) who shell out hundreds, even thousands of dollars for brand name blue jeans, sneakers, t-shirts and jackets, not to mention alcohol and sports drinks, make-up, jewelry and handbags, the above price tag looks almost reasonable.

So if everyone will just Digg into your piggy banks and look under the sofa cushions and scrape together about $300 (don't forget the sales tax) we can all toddle on down the our local Sunglass Hut and spring for another pair of celebrity sunglasses to replace the ones you sat on last week.

Here are the detailed results in table format.

Brand Avg Price No of Sightings

Chrome Hearts $500 10

Prada $225 12

Tom Ford $300 15

Oliver Peoples $350 17

Gucci $250 18

Dior $390 20

Oakley $120 20

Ray-Ban $120 35

About The Author

For more information on the celebrity sightings upon which this study was based visit http://www.Celebrity-Sunglasses-Finder.com

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Country Music Artist Laura Bryna To Be The New Voice of Air Guard Advertising Campaign

Thu, 12 Jun 2008 03:58:17 -0600
(Fashion News and Information) Following an extensive search Nashville country music recording artist Laura Bryna has been chosen as the voice of the new multifaceted advertising campaign for the Air GuardThe Air Guard wwwgoangcom is a branch of the military that has a state and federal mission to actively support the needs of the country and the nations homeland defense There are currently over 140 Air Guard bases in the United States As part of Brynas involvement with the Air Guard she will record a special song called Hometown Heroes which will be used in the campaign Bryna will also be featured in an accompanying music video appear in print ads and perform at a series of concerts throughout the summer Bryna was selected after the Air Guard conducted an exhaustive search for a voice and personality they felt would translate well to what their branding goals are An Air Guard representative saw Bryna perform songs from her new CD Trying To Be Me at a CD launch event in January We are delighted to have Laura Bryna on our team said Lt Colonel Randy Johnson Director of Recruiting and Retention for the Air Guard Her tremendous energy and her willingness to do what it takes to get things done exemplify the Air Guard Warrior spirit Its a real privilege to work with her and we are excited to have Laura Equity Records and her team as part of the Air Guards advertising campaign Im so honored that the Air Guard has chosen me to represent them said Bryna Like any good citizen I want to do my part in serving our country and cant think of a better way than by helping to spread the good word and good works of the Air Guard I have the utmost respect for the men and women who serve our country If I can play a part in helping bring awareness and support to their mission then Ive done my job A special kickoff concert for the campaign will be held early this summer in Washington DC The new song Hometown Heroes will be added to Brynas recently released debut album Trying To Be Me as part of a second printingBryna has been a longtime supporter of the men and women in uniform and speaks often of their sacrifices when performing live Her involvement with this new campaign affords her the opportunity to truly showcase that support Equity Music Group and I are thrilled to be a part of this wonderful endeavor said Roger Sarchet manager for Bryna and producer of her new CD We feel its mutually beneficial for both parties and were excited to be a part of the Air Guards campaign to bring more awareness to all the good they do when people need them mostTo learn more about Nashvilles newest singing sensation visit wwwlaurabrynacom or wwwmyspacecomlaurabrynaPressMarketing Contacts Los AngelesHoward Ruben HRPR8188231971 hrubenathowardrubencomNew YorkJill Lambert HRPR3104038592jlambertathowardrubencom...

Pills, Thrills and and Couture

Tue, 08 Jul 2003 12:54:07 GMT
08 Jul 03

Textile artist Susie Freeman and practising GP Dr Liz Lee, are an unlikely twosome for an artistic collaboration. More unusual is the work they create - clothes that seem fluffy and frivolous but actually draw attention to medical matters.


Susie Freeman and Liz Lee are old school friends and Susie explains how their collaboration developed: 'We chat like all women do. Liz was very interested in family planning, and wanted to raise awareness of contraceptive methods available.' Around the same time, a U.S. gallery which sold Susie's work, commissioned one of her textile garments decorated with pills. Susie hadn't made such a piece but the mistaken request sparked an idea - combine Susie's dramatic fabrics with Liz's medical objectives.

Their idea, which they called Inside Out, won them a Sci-Art Award in 1998 - a grants scheme sponsored by the Wellcome Trust encouraging collaborations between scientists and artists. This set them on the path of 'drawing attention to medical decisions that people make', enabling Susie and Liz 'to express the thought processes and emotions involved when patients make decisions about medical treatment.' ...


Susie Freeman's and Dr Liz Lee's work can be viewed at: Contemporary Applied Arts, 2 Percy Street, London W1P 9FA (enquiries call 020 7436 2344) and from 19 July - 27 August at Fact, Fantasy and Pharmacopoeia, MAC, Cannon Hill Park, Birmingham B12 9QH (enquiries: 0121 440 3838). fashionUK]



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